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I had already worked with a marketing agency, but our promotional ideas were often thwarted by boring banners and repetitive formats. So I decided to rethink my approach and looked for inspiration in creative advertising examples. I stumbled upon further details , which showcases the best pop-up solutions. After that, I completely revamped the campaign’s visual concept: adding dynamics, emotion, and interactivity, and the CTR nearly doubled. I now look back on that period as a turning point in my marketing.