1xBet Nigeria really wants to enter the gamer market through deeper integration. They are already collaborating with several local teams in South Africa and, according to representatives, are planning to launch a streaming platform for tournaments in collaboration with local studios. But the most interesting thing is not that. They presented an interactive product that combines elements of sports, gaming and betting, but without money. That is, users can participate in matches virtually, make “practice bets” and earn in-game points. All this is like a training tool for future clients or even just an entertainment platform. This is a new way to attract a young audience, without putting pressure on finances. I think this approach is a super smart move. Especially in Africa, where the gaming community is actively growing, but is not yet monetized that much. Plus, they talked about educational initiatives for creators – they say they will help develop production, film tournaments, make reviews. This is already about the ecosystem, and not just about bets.
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